The role of Mareeba Shire Tourism is to promote the visitor experiences of Mareeba Shire through industry strategic partnerships, collaboration, capacity building and advocacy.

Desired Outcomes

  • Strong industry network.
  • Building the capacity of tourism operators to develop sustainable and successful products.
  • Increased visitor length of stay, spend and dispersal.
  • Increased awareness of Mareeba Shire visitor experiences.

Strategic Priorities

The following ‘Strategic Priorities’ have been established as the most critical elements of the role of the LTO:

  1. Partnerships
  2. Industry Networking and Capacity Building
  3. Digital & Social Media
  4. Media PR

To become a member of Mareeba Shire Tourism (MST), please see the website for membership information.

You can follow Mareeba Shire Tourism on Facebook and Instagram.

LTO Tourism Action Plan