Council today awarded a contract to Bang Media to promote Kuranda as a destination, leveraging Tourism Tropical North Queensland’s (TTNQ) and Tourism and Event Queensland’s destination marketing reach and digital assets.
The 12-month digital campaign offers the best market reach with the available budget, aiming to attract local, regional, intrastate and interstate visitors as COVID-19 restrictions ease.
Mayor Angela Toppin was excited about the new marketing strategy. “This campaign will support businesses and tourist operators as Kuranda starts to re-boot and welcome back visitors to the region,” she said.
“The tourism space in Kuranda has suffered as a result of COVID-19 however, I have noticed visitor numbers increase particularly over the school holidays which was very pleasing to see.
“I am confident that this marketing campaign will lure visitors back to the unique tourist village to explore many of the wonderful attractions and sites Kuranda has to offer,” Cr Toppin said.
The marketing campaign will include geo-fencing, search engine optimisation, search engine marketing, social media promotion through Facebook and Instagram, production of new Kuranda content for promotion via digital distribution channels and TTNQ.
The remaining funds from the Tourism Kuranda Levy, which ceased at the end of the previous financial year will be used to fund the campaign.